Position Summary:

Elmwood Spa is an industry leader and Canada’s largest Day Spa. This position reports to the Senior Marketing Manager and is responsible for the creation of visual design to support Elmwood Spa, the Terrace Restaurant, elmspa and Bangkok Garden restaurant, with a particular focus on creative concept and design of monthly, seasonal and loyalty promotions, as well as external advertising including: print, digital and outdoor. By covering a broad range of publications and promotional materials, this position will ensure that the visual design communicates the desired message, and functions within varying technical and performance specifications. The designer will set new precedents in print design and for our online presence and will make significant contributions to strategic communications design and brand evolution.  The candidate will understand the importance of and create an environment that inspires, energizes and helps promote the Company’s Mission, Vision & Values.  Please submit your resume, cover letter and portfolio in pdf format.

 

Duties and Responsibilities:

• Takes direction from the Senior Manager, Marketing and Marketing & Communications Coordinator

• Collaborates extensively with Senior Manager Food & Beverage Services and Senior Manager, Spa Services

• Develops creative for monthly, seasonal and loyalty promotions including copy writing and roll out of all elements including: check-out leaflets, coupons, postcards, signage, posters, digital signage, e-newsletters and website banners and updates

• Designs all corporate communications and direct marketing materials

• Develops all external advertising including: print, digital and outdoor

• Manages updates to company websites including banner ads for home pages and listings of monthly specials; develops creative for micro sites for various marketing campaigns

• Concept Development for integrated marketing campaigns

• Designs various email communications including monthly e-newsletters (using existing templates), and eblasts/e-postcards using Constant Contact and Exact Target

• Works with a third party on website redesigns

• Works collaboratively to take creative concepts through to print-ready artwork for use in publications, promotional materials, direct marketing vehicles and web or social media

• Provides expertise and a creative input from the inception stage of design work through to its final production, liaising with the marketing team and senior managers to ensure initial concepts and ideas are explored and developed to the full.

• Contributes to brand guidelines, ensuring all marketing materials reflect Elmwood Spa’s brand voice and related standards.

• Provides team support in specific administrative functions as required/assigned. This may include aspects of print production, from obtaining quotes, scheduling, copy checking, proof approvals, and managing inventory of marketing collateral.

• Assist with other duties as reasonably assigned from time to time

 

Qualifications/Education:

• Minimum 2-year diploma in graphic design or an equivalent combination of education, training and expertise; agency experience an asset.

• Minimum 1-2 years work experience

• Experience working on a PC

• Knowledge of Constant Contact and WordPress is an asset

• Understanding of and experience in corporate branding, layout, colour theory and typography in both print and digital media.

• Excellent conceptual creative thinking skills. Able to recognize effective copy and be able to provide copywriting suggestions; a knack for creating dynamic, compelling headlines.

• Experience producing websites and on-line advertising. Fluency in Indesign CS4 or above, Photoshop and Illustrator on a PC. Bonus: Dreamweaver, HTML, CSS, ASP/PHP, Flash, CSS, Quicktime and JavaScript.

   

 

Attributes:

• Exemplary work ethic

• Accustomed to working in fast paced environments with tight deadlines, multiple projects and able to effectively prioritize and meet deadlines

• Self-motivated and takes initiative to function productively and efficiently alone and has the ability to function harmoniously in a team environment.

• A collaborative work style

• Continually develops skills in the latest desk top publishing software, printing and graphic design techniques, and apply these as necessary in order to maintain and enhance the increasing expectation and requirements of internal stakeholders and fully use the potential of computer design packages.

• Keeps abreast of all new graphic design industry trends.

• Strong communication skills both oral and written including excellent grammar skills

• Must be able to work flexible hours and accommodate last-minute requests

• Excellent organizational, planning and project management skills

 

Please contact: [email protected]