The Role:

Reporting to the National Marketing Manager – Digital & Social Media, the Digital/Graphic Designer is responsible for developing creative elements for organization’s paid, earned, and owned media digital channels. We are looking for a creative professional with a passion for executing social media and digital marketing strategies to join this dynamic corporate marketing team, who happen to be a finalist for Marketing Magazine’s 2015 Marketer of the Year Award!  An example of a campaign he/she would work on would be the hugely successful Trophy Model campaign that went viral: http://www.marketingmag.ca/brands/boston-pizzas-model-campaign-159845

 

If you are enthusiastic, with a flair for developing creative, social media interaction, and have strong strategic thinking skills, this could be the job for you!  The successful candidate will develop digital communications and creative and coordinate with marketing, public relations, customer service and external agencies.  Although the role is primarily focused in digital communications, presence and participation in real-world events will be required.

 

Specific Responsibilities:
●Design all social media, email, display and online assets as requested for multiple platforms and browsers (owned, earned and paid media)
●Work with the brand teams to follow our existing briefing process, gather assets, ideate new creative ideas and deliver approved assets on time
●Create designs that are consistent with our brand guidelines including look, feel and tone
●Present final designs to brand leaders and senior leadership with confidence and clarity
●Collaborate with marketing and external agency partners to define digital creative layer for national and regional campaigns
●Manage, assess and optimize creative
●Support other marketing activities as required

 

Background Experience and Skills:
●An undergraduate degree in design, digital communications, or marketing is preferred
●3-5 years in digital design creating multi-channel digital marketing collateral with substantial experience in unique content development
●Preference for experience working in agency environment inclusive of fast pace and strong time management skills
●Knowledge of web design process and best practice
●Basic HTML
●Experience in developing email content
●Strong acumen of social media and best practice in creative on social media
●Success in developing rich media assets including GIFs, cinemagraphs and video
●Excellence in Typography
●Experience in social media both professionally and personally
●An endless curiosity as to what motivates and inspires consumers (specifically on social platforms and in digital media)
●Saying current on digital and social marketing trends and platforms
●Excellent writing skills including grammar, punctuation and creativity
●In-depth knowledge and understanding of online community platforms
●Flexibility with hours:  Although boundaries are established, community management will require support outside of typical 9-5 working day
●Good organizational and time management skills
●Strong interpersonal skills
●A team player and capable to work independently in a diverse business environment
●Professional maturity
●Excellent time and project management skills – gets things done!
●Enjoys working within a fun, dynamic team-based environment
●Passionate about the brand!