This position will be responsible for leading all efforts to drive growth of the company’s e-commerce and direct-to-consumer (DTC) business and improving the efficacy of all consumer brands’ digital presence. The Digital Marketing Manager will serve as an in-house expert in digital marketing and direct digital marketing through various online mediums. In addition, this position will work with internal cross-functional teams, as both a leader and contributor, to drive the success of direct & retail e-commerce channels.

Key Responsibilities

• Support the overall growth of COLEMAN Canada’s e-commerce business; focusing primarily on both retail and direct-to-consumer channels
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns including brand site launch and development initiative
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Knowledge and Skills Required

• BS/MS degree in marketing or a related field
• 3-5 years proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media; and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Qualifications & Key Competencies:

• Exposure to content management systems and experience managing significant amounts of product data
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g. DART, Atlas)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing
• Review management & product seeding
• Strong entrepreneurial/can do spirit with a proactive approach
• Organized, detail-oriented, self starter, ability to work under tight deadlines
• Excellent interpersonal and communication (written and verbal) skills
• Fluency in French an asset

We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted. No phone calls please, to apply please submit your resume to listed email address. Must be authorized to work in Canada without Company Sponsorship. To apply, please provide a copy of resume and portfolio to [email protected]

Accommodations for job applicants with disabilities are available on request.

ABOUT THE COMPANY:

Coleman, the number one brand in outdoor recreation products, is a dynamic, market-facing company known worldwide for outdoor recreation products that are simple, fun, and reliable. Coleman has been fostering the connections made between family and friends through outdoor activity for over 114 years, and we continue to push for innovation and integrity as new and exciting products are developed.

As a global company with offices worldwide Coleman practices operational excellence in everything we do, constantly looking to optimize worldwide logistics and move towards a global operations model that maximizes performance and customer satisfaction.

Coleman Team Members have the chance to make a real impact in their careers and in our communities. With access to a vast network of resources. The opportunity for growth is here for those with the vision and the drive to be number one.

To learn more about Coleman and our products visit our website at www.coleman.com